Lately I’ve been seeing this slogan everywhere, on tees, posters and there’s even a book full of inspirational quotes. So by doing a quick Google search I found out it was a poster designed by the British in 1939 during the beginning of WWII with the intent of raising morale. The design was never used but rediscovered a few years ago. I think the fascination with this vintage slogan held by the public today is a reflection or reminder, if you will, that there are always cycles of downturns and hard times.
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